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New iPad Pro 2018: Apple’s Latest Release

iPad

The New iPad Pro 2018 will be revealed on Tuesday, October 30 in New York City.

iPad 9.7in for 2018, more affordable Apple model, has already launched earlier this year, new version of Apple iPad Pro is coming for wealthy people and creative professionals. The new Pro version is expected to be announced with an event, will be held in Brooklyn, New York, confirmed for tomorrow: 30 October, at 10 a.m. Eastern time.

We can expect a larger screen, smaller bezels, an iPad without home button and notch since the latest Apple model takes inspiration from iPhone XS design. The image below has ‘leaked’ by one of the screen protector brand, mostly based on dimensions has leaked. For the final unit, wait for Apple’s big launch event tomorrow.

New iPad Pro 2018
iPad Pro

The new design comes with Touch ID with Face ID camera for biometric authentication purposes and side bezels all around the display. By using this feature, you can unlock iPad with your face without the need for entering password or fingerprint process.

Also, iPad Pro is expected to include TrueDepth front-facing camera along with better bokeh effects, slim top, and bottom display.

By removal of the Home button and having a bezel of consistent around the edge, The iPad Pro comes with an entirely new look with a bigger, dynamic edge-to-edge display. The dimensions of the new models will go from 9.17 inches tall (247.64mm) and 7 inches wide (178.52mm) to 11 inches tall (280.66m) and 8.5 inches wide (215mm).  According to the leaks comes from a trusted source who was right about Apple’s previous updates, new iPad Pro won’t have a headphone port and while the smaller model is expected to be as thin as 5.86mm the larger ones will be around 6.4mm. New iPad Pro users is expected to switch from the lightning port to the USB-C port.

Design wise, we expect the new device has rounded corners and a sleep/wake button at the top, but it looks like new iPad’s models have a ‘diamond cut’ at both the front and the back of the frame as you can see the illustration as featured.

In addition to the new design and Face ID technology, the new iPad Pro is expected to be fitted with a new A12X processor, making the iPad faster than ever, and bringing some new artificial intelligence (AI) and augmented reality (AR) features.

Since, current prices for iPad Pro 10.5in and 12.9in between $649 and $799, we would consider Apple to set a similar price range for 2018 updates.

For more information on the new iPad models, click here.

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Longbow Research Downgrades Apple

Analyst Believes iPhone cycle is just ‘good, not great’

An astonished occurrence falls on what is one of the most popular stocks in the market— Longbow Research downgrades Apple.

According to a Wall Street analyst, the iphone cycle will be a disappointment in 2018.   

The company, who is committed to giving investors insight to ensure their success, lowered its rating for Apple shares to neutral from buy, foreseeing the company will ship fewer iPhones than expected in fiscal 2018.  

The analyst, Shawn Harrison says, “[we are] seeing only a good, not great iPhone cycle. Apple found iPhone price elasticity with the introduction of the X blunting some demand. Reception of the iPhone 8/8Plus was lukewarm with Apple shifting production back toward the iPhone 7 as a result.”

Due to this, the analyst lower his fiscal 2018 iPhone unit shipment prognosis to 233 million from 248 million; contrary to Wall Street’s consensus of 239 million.

Consequently, Apple kicked off Wednesday’s trading session down 0.3 percent.

Indeed, for Apple this is a rare happening . However, 2018 is being a bit harsh to the company. In fact, the last time Apple was downgraded was on December 19, by Nomura Instinet.    

They downgraded Apple to neutral from buy, due to the company’s high valuation compared to previous iPhone cycles.

Meanwhile, Bank of America Merrill Lynch has higher hopes for the company, reiterating its buy rating and raising its price target to $220 from $180 for Apple shares. This is 25 percent above Tuesday’s closing price, and it is also the highest target among major investment banks that cover Apple.

Yet, with Apples turbulent moments this year, they seem to still be doing just fine. Apple’s stock is up 50 percent the last 12 months.

This information was obtained from, “Apple gets rare downgrade because analyst believes iPhone cycle is just ‘good, not great’”

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The $29 iPhone Battery Replacement

A Wall Street analyst says after years of conspiracy theories that Apple was purposely slowing down older phones to make people upgrade their phone,  may now have an opposite effect on the company.

In December, Apple admitted that they have in fact been slowing down older phones. They say that without the slowdown, the iPhone would shut down when the old batteries couldn’t provide enough power for performance. After this revelation, Apple apologized and issued a discounted battery replacement for those who were using older models of the phone.

However, this offer might hurt the company. If they hadn’t issued this offer, people would willingly want to upgrade to a new phone just to get rid of the slow phone. The analyst Mark Moskowitz says, “Our August Wireless survey suggests battery drain is No. 1 reason for users to upgrade to new device.” He states that for this reason, a new battery would deter some upgrade intention.

According to Moskowitz, about three-quarters of the 675 million iPhones currently in use would be eligible for a battery upgrade. Without the discounted offer, this would have a good impact on iPhone sales.

If 10 percent of those eligible for the replacement take the offer and about one-third of the people needing new batteries would have otherwise bought a new iPhone this year, then Apple will lose out on sales of 16 million devices and $10.3 billion of annual revenue. On the other hand, if half the people needing new batteries would have upgraded, then Apple loses out on 27 million sales and $18.2 billion in revenue.  

Read:
Why the $29 iPhone Battery Replacement Deal Could Hurt Apple’s Stock
How to Find Out if Your iPhone Is Eligible for Apple’s $29 Battery Replacement
Yes, Apple Is Slowing Down Your Old iPhone. Here’s Why—and How to Fix It

 

    

 

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Apple Disclosure Report: Larger iPhones

Apple is secretive about their iPhone plans. However, due to their crazy revealing week and the pressure to do better, Apple is probably glad for the distraction that the following leak will give them—three new 2018 iPhones.

What’s New?

This year, Apple will expand the next generation iPhone X into two model range. This includes the iPhone X Plus. The iPhone SE will finally be updated after a long hiatus. The iPhones will also get bigger. The iPhone X might be 6.2 or 6.3 inches big. The iPhone SE will go from 4 inches to 6.1 inches.

Furthermore, the iPhone X and iPhone X Plus will use a second generation of face ID technology expected to increase screen-to-body ratio. There might also be a potential larger top memory configuration.   

For more information check out the following articles:

Apple Leaked Report Reveals Larger iPhones
TrendForce predicts improved Face ID and screen-to-body ratio for iPhone, says Samsung will struggle
Apple Leak Reveals Massive New iPhone

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The Apple Watch

 

Finds A Purpose

Before the Apple watch became a device exclusively for activity tracking and notifications, it was supposed to be a watch with a medical purpose.


In the last months of Steve Job’s life, he was fighting cancer while managing diabetes. Because he did not like pricking his finger to draw blood, Mr. Job’s authorized an Apple research team to develop a noninvasive glucose reader—
 turned into a wristwatch. However, because many of the health features were unreliable, Apple ended up turning the device into what it is known for today—an activity tracking and notification device.

Nonetheless, the Apple watch is now finding its medical purpose.

With that being said, September brought forth an interesting report. Apple announced that the Apple watch would become a more of a stand alone device. Since this announcement was made, many device manufacturers have been working on developing medical accessories. An example of this is the electrocardiogram for monitoring heart activity with the purpose to manage chronic conditions straight from their wrist.

This is a stepforward for a device that many deemed unnecessary because most of its components already exist in their smartphone.

Now, the smartwatch has a purpose.

For more information check out this article, “Freed From the iPhone, the Apple Watch Finds a Medical Purpose

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Apple iPhone X Expectations Are Still Too High

According to analysts, Apple iPhone X expectations are still too high, despite stock pullback. Nicolas Baratte, an analyst from CLSA says iPhone X volume forecasts remain overestimated, regardless of a correction last week.

The company’s stock cut down 2.5 percent from 50 million to 30 million.  

Baratte says, “We maintain that 2017 fourth-quarter iPhone X volumes were at 30 to 35 million and we are very skeptical that volumes will increase in the first quarter of 2018.”

However, this still doesn’t change the demand and push-out of the product. He says, “consumers who wanted to get an iPhone X in December 2017 already have it.” Nonetheless, any expectations that forecast first-quarter volume over 35 million units will be too high.

Piper Jaffray restated its overweight rating and $200 price target on the company, following a recent survey of iPhone users. This survey reinforced Michael Olson’s expectation that a significant number of new models of iPhone will be sold in the fiscal year of 2018. This increases their confidence—”Our iPhone average selling price assumption of $720, therefore, appears achievable, increasing our confidence in revenue and earnings per share estimates.”

However, if the volume is problematic for Apple in the new year, then both Olson and Baratte agree that the price for the iPhone X should be cut. These cuts could provide a cheaper option for those who are looking for more screen space on their smartphone.  

Read “Apple iPhone X expectations are ‘still too high’ despite stock pullback, analyst says” for more information.

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Apple Is Doing The Right Thing

In Replacing Old iPhone Batteries

It’s been a long-time rumor that Apple has been slowing down their devices. Sadly, this speculated rumor turned out to be true. As a way of apologizing to their customers, Apple is now offering battery swaps for $29. Yet, many folks are unclear on how qualified batteries are eligible for the replacement. For those who didn’t know, Apple Genius Bar conducts a diagnostic test. This test checks whether a battery can retain 80 percent of its original capacity at 500 complete charge. However, Apple is now allowing discounted battery swaps on iphone 6 or later, regardless of the diagnostic test.

This clarification came after Apple passed along a memo regarding the replacement policy. To this policy they added that customers who paid $79 for a battery swap prior to the offer are eligible for a refund in price difference. Though Apple doesn’t consider battery condition in the new replacement offer, it’s good to keep in mind that the battery might not be replaced if there are other damages to your phone.   

For more information check out this article, Apple will replace old iPhone batteries, regardless of diagnostic test results