Even with Apple’s growth in sales, other companies such as Google and Youtube are competing for the final quarter to see which Silicon Valley company prevails.
Google launched the Google Pixel earlier this year rivaling the iPhone and seems to be the solution to storage limits that iPhones often have. By using the Google cloud and allowing users free access to store millions of pictures rather than charging for storage increases, Google may be on top at the end of the year. Alphabet, the parent company to Google and Youtube successfully allocate funds that allow Youtube to grow as an advertising service and move into the autonomous car realm.
Apple generally experiences cyclical sales, increasing rapidly as the new product drops in the Fall every two years. The holiday season also aids sales as consumers rush to buy their loved ones the newest technology on the market. Investors are hopeful to see the effect on sales this year, as the newest products come 3 years following the last big release.
The iPhone 8 is rumored to cost $1,000 which is an increase over the standard $800 predecessors. Will the sharp increase in price turn consumers away or will it further increase Apple’s net worth? As new information and specifications are leaked, consumers will be the ultimate deciding factor in how Apple performs in the final quarter. By the end of the third quarter, Apple has $45 billion in revenue and $262 billion in cash and marketable securities. Safe to say, they are expected to do well in the last quarter once initial excitement ends.