Google launched the Google Pixel earlier this year rivaling the iPhone and seems to be the solution to storage limits that iPhones often have. By using the Google cloud and allowing users free access to store millions of pictures rather than charging for storage increases, Google may be on top at the end of the year. Alphabet, the parent company to Google and Youtube successfully allocate funds that allow Youtube to grow as an advertising service and move into the autonomous car realm.
The iPhone 8 is rumored to cost $1,000 which is an increase over the standard $800 predecessors. Will the sharp increase in price turn consumers away or will it further increase Apple’s net worth? As new information and specifications are leaked, consumers will be the ultimate deciding factor in how Apple performs in the final quarter. By the end of the third quarter, Apple has $45 billion in revenue and $262 billion in cash and marketable securities. Safe to say, they are expected to do well in the last quarter once initial excitement ends.