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New App Development Program Launched for Female Entrepreneurs

On November 26, Apple launched a new Entrepreneur Camp, a new initiative that was designed to create new opportunities for app developers and  businesses owned or led by women.

In order to be eligible for the program, businesses must be “female-founded, co-founded or led and have at least one woman on the development team — as well as a working app or prototype and desire to leverage Apple technologies to benefit their mission.” Applications will be accepted starting January 2019.

According to Apple’s CEO Tim Cook on the new program, “Apple is committed to helping more women assume leadership roles across the tech sector and beyond. We’re proud to help cultivate female leadership in the app development community with the new Apple Entrepreneur Camp, and we’re inspired both by the incredible work that’s already happening, and what’s sure to come.”

Sessions for the Entrepreneur Camp will be held on a quarterly basis, although only 20 app companies will be accepted for each round every quarter. The pilot session beginning in January  will only include 10 companies. 

Once candidates are accepted, each company will have the opportunity to send three members to Cupertino, California for a two-week program at Apple’s campus, which includes code-level assistance with Apple engineers, design sessions, technology and App Store marketing, as well as support from an Apple Developer representative. In addition, each company will also receive two tickets to the following year’s Worldwide Developer’s Conference. 

In 2017, female entrepreneurs received $1.9 billion in funding, compared to the $83.1 billion for men. Although they have such obstacles to face, women-owned businesses are growing more than two times faster than the national average; tech startups led or create by female entrepreneurs are now delivering a 35 percent higher return on investment startups led by male entrepreneurs.

To learn more about the development program or to apply, visit https://developer.apple.com/entrepreneur-camp/.

 

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Spotify App Launches for Apple Watch

On November 13, Apple launched its Spotify app for the Apple Watch. Now, users can control their music and playback options. The only downside is that users are not able to sync songs for offline playback on their watch. Because they have claimed it to be their “first version,” it is expected to roll out more advanced features in the future.

Features of this first version Spotify app include playback, choosing music to play, playing to Spotify Connect devices, and creating a favorites list for your music.

To choose music, simply swipe to the left and it will show you recently played music from your Spotify account. Here, you can scroll with your finger or the digital crown and swap albums or playlists. The negative side to this is that you only get to choose recent items and cannot select songs within those items, only skip through.

With a shortcut to Spotify Connect on the Apple Watch, you are also able to play your music to any compatible devices, including your smartphone, Amazon Echo or Sonos speaker.

A great feature with the app is that you have the ability to favorite and add music to your library right from the Apple Watch screen; just tap the heart and the track will be added to your music library. To retrieve the list, just go to the Songs list in your Spotify library.

Although the Apple Watch Spotify app offers no LTE streaming straight from the Apple Watch to a pair of headphones, there is potential in the future versions that will offer this feature.