Reasons-to-Use-Mobile-Augmented-Reality-in-Retail-1068x601

Tariffs on Apple Products May Hurt the Company

President Trump’s proposed tariffs on China include a wide range of Apple products, including the Apple Watch, AirPods, Apple Pencil, HomePod, Mac Mini, as well as chargers and adapters for a host of products. The outcome of this proposal? Apple customers will have to pay more for Apple products, which could definitely hurt the company.

“It is difficult to see how tariffs that hurt U.S. companies and U.S. consumers will advance the Government’s objectives with respect to China’s technology policies. We hope, instead, that you will reconsider these measures and work to find other, more effective solutions that leave the U.S. economy and U.S. consumer stronger and healthier than ever before,” Apple said in a letter to the U.S. Trade Representative.

Apple CEO Tim Cook had brushed off tariff concerns, saying he was confident that tariffs would not affect the iPhone. It’s not a shock that the iPhone drives most of Apple’s profits; it wasn’t on the list as one of the products that would be affected by the tariffs.

Apple shares dropped 1 percent just before market closed on Friday, after gaining as much as 1 percent earlier in the session. You can read Apple’s letter here.

Reasons-to-Use-Mobile-Augmented-Reality-in-Retail-1068x601

Apple’s Next Big Event

Well, it’s about that time of year again for Apple’s event, where we’re all excited to find out about the latest version of Apple’s hottest product – top being the iPhone. On September 12th, we’ll hear about the redesigned version of last year’s iPhone X, new Apple Watch, and upcoming software.

iPhones: First up, the iPhone XS is an updated version of last year’s iPhone X,  having the same size 5.8-inch screen, but with improved internal specs, such as the other -S class updates Apple has had in the past. Next, the iPhone XS Max, also rumored as the iPhone XS Plus, is a larger, 6.5-inch version of the XS that offers a bigger screen and larger battery. Both XS phones will have the same features as last year’s X, with the new changes coming internally. There is, however, the chance that Apple will have some new feature for the XS models as previous -S class updates. Lastly, the new iPhone is said to be a cheaper, 6.1 inch version of the iPhone X/XS, and would still offer the bezel-less display and Face ID. Instead, it would possibly cut some of the X and XS phone’s more premium features like the OLED screen, stainless steel frame, and possibly the 3D Touch system. 

Watch:  It has been rumored that Apple will be offering a bigger display on the new Series 4 Watch for a nearly edge-to-edge design, along with a slimmer size than the previous versions since it had been introduced in 2015. Similar to last year’s Series 3, the new version will also have LTE capability, with a more subtle red ring on the digital crown to indicate the cellular status. The new version will come with watchOS 5, which adds automatic workout detection, a walkie-talkie mode, and better notifications.

Software: Although we’re all looking forward to seeing Apple’s latest products at this year’s event, we will also likely to be getting some final release dates for iOS 12, watchOS 5, tvOS, and possibly macOS Mojave. New features to be seen this year include Screen Time for tracking your time spent on your phone, better notifications, and a new custom emoji called “Memoji”.

We all know anything can happen at an Apple event, so we’re ready for some surprises too!

Reasons-to-Use-Mobile-Augmented-Reality-in-Retail-1068x601

New iPhone Users in for a Surprise

According to the tech site Macotakara, the next generation iPhone will make fast charging incompatible with third party chargers. Apple has added support for ‘C-AUTH’ to its new iPhones’ charging specification; C-AUTH stands for ‘USB Type-C Authentication.’ This means Apple will include a new security check feature that stops fast charging from any third party chargers and cables, unless they have been licensed by Apple.

Apple is not the first to use this feature; it is a safe way to stop dangerous third party cables from damaging your phone, which may result in needing to replace your iPhone in the long run. However, Apple took things a little further by modifying  the current C-AUTH standard. Currently, C-AUTH restricts fast chargers of 18 watts or more down to 5 watts to performance. With its new models, Apple will use C-AUTH to drop all third-party chargers to 2.5W.

Although this may seem like unwelcoming downside for the new iPhone models to come this year, Apple will be pairing their fast chargers with their phones. However, if you ever need an additional fast charger for your phone, you may be looking at $68-84 per charger.

Reasons-to-Use-Mobile-Augmented-Reality-in-Retail-1068x601

Buzz About New IPad Pro Models Coming Out This Year

https://www.iphoned.nl/nieuws/ios-12-ipad-pro-face-id/

Apple is releasing new models for the iPad pro. Although the release date is not official, Apple is telling everyone to stay tuned!

Apple has been very busy in 2018 due to their launch of a new education-focused iPad and new Macbook Pro that includes Touchbar models. Apple has plenty more products in store for the future, however, Apple users may have to wait for the production process to keep progressing in order to give us all the answers. Adding onto the latest version of the iPhones coming out in the Fall, Apple will have variations including a pair of new iPad Pros that will launch with new features and upgrades.

Physical Features And Upgrades To Design

The iPad has had a very consistent look to it and that will continue to be the case. Apple will keep the 10.5-inch iPad Pro. The company, however, expects to grant the iPad Pro an iPhone X-like look which will include some new aspects to its design. Apple also says that they will reduce bezel sizes on both the 10.5-inch and 12.9-inch iPad Pro variants. However, this will mean different things for the different variations of these models.

According to Ming Chi Kuo, Apple will still have the 10.5-inch iPad Pro and remain the same physical size, but include a screen that is extended in nature. This will mean that consumers will receive an  added screen real estate in the same form factor. According to Kuo, this 10.5-inch model will eventually progress to becoming an 11-inch model due to the reduced bezel sizes.

Moreover, Kuo says that the amount of bezel sizes will reduce in regards to the 12.9-inch iPad Pro but will not increase the display size. The 12.9-inch display will then remain the same way, however, the overall footprint of the device will decrease. This will make it not only more portable, but also very easy to manage.

For more information on the new iPad models, click here.

 

Reasons-to-Use-Mobile-Augmented-Reality-in-Retail-1068x601

Apple Puts Together the 16 Best iOS Apps With “Dark Mode”

https://www.gsmarena.com/apple_ios_10_may_finally_allow_the_long_awaited_dark_mode-blog-18873.php

 

Apple’s release of iOS 11 has been nothing less than successful. With the release of their new update, Apple has also launched several apps that compliment the new update’s feature. Ever since the release of these apps, there has been an influx in Apple’s app downloads. The soar in app downloads is according to app analytics firm Sensor Tower. Since Apple has created ways to feature apps, more and more Apple users are downloading them.

Apple’s “daily stories,” is in reference to a single app, which includes its daily games and apps.  These apps include becoming a better cook and entertaining kids. By having apps that reach multiple audiences, Apple has increased its amount of downloads.

In more recent news, Apple’s App Store editors made  a daily list called “Does this App Come in Black?”, which highlights the 16 iOS apps which offer a “pure black mode.” This “pure black mode” helps create darker features for the iPhone.

Darker themes are known as being easier to look at. Instead of staring at a bright white background, the darker features are easier on the eyes. This is especially helpful at night or when you are looking at your iPhone in dimmed lighting.

Apple also includes a pure-black mode that serves as an excellent way to take advantage of the gorgeous OLED screen on the iPhone X. This screen has the ability to display far greater contrast than the LCD displays on previous iPhones. The colors appear as being more vibrant, whereas blacks and dark colors appear as being much deeper. If you own the new and latest update for the iPhone, you should try these darker features. They are becoming more and more popular worldwide so make sure you get in on in the action ! For more information on this topic, click here.

Reasons-to-Use-Mobile-Augmented-Reality-in-Retail-1068x601

Apple Stands By Malala Fund

 

Malala Fund's Network
https://www.apple.com/newsroom/2018/07/apple-supports-malala-fund-expansion-in-latin-america/

Apple launches a collaboration between its 10 Apple Developer Academies in Brazil and Malala Fund to help progress girls’ education opportunities. The Malala Fund in Latin America is working to provide safe, quality secondary education and opportunities for girls. It will also offer grants to local advocates in Brazil. The advocates at Apple will join Malala Fund’s network of Gulmakai champions and implement projects all over the country. These projects  will feature a design to empower girls, inspire teachers and policymakers to develop their skills through programs, and positively affect school enrollment efforts and advocacy for education.

Malala Fund’s Network

Malala Fund’s network will be challenging the creativity and innovative minds of Apple Developer Academy students and Brazilian alumni. It will also give them the chance to collaborate with Malala Fund to develop and design apps that enhance the education opportunities for girls. This challenge will motivate the students to find ways to better enable Malala Fund’s network of Gulmakai champions around the world.  It will also help Malala to communicate and share best practices in a secure environment.

The Apple Developer Academy’s developers in Rio met Malala Yousafzai on Friday. They spoke with her when she was there to visit the students. She was there to discuss how important the developers are to the fund’s mission to provide education opportunities to girls all over the world.

Apple became Malala Fund’s first Laurete partner in January. Apple did this by enabling the Malala Fund to increase the amount of grants awarded by its Gulmakai Network. They will also fund new programs in India and Latin America. This is with the goal in mind of enhancing the opportunities for secondary education for over 100,000 girls.

Dating back to 2013, more than 3,000 students have gone through this experience at Brazil’s Apple Developer Academy program.  Moreover, there are 500 other students that are currently enrolled in 10 sites. The sites are all across Brasilia, Campinas, Curitiba, Fortaleza, Manaus, Porto Alegre, Recife, Rio de Janeiro, and Sao Paulo. The scholarship winners include the seventy-five Brazilian students who were present at the Worldwide Developer Conference. For more information on Apple’s support of Malala’s fund, click here.

Reasons-to-Use-Mobile-Augmented-Reality-in-Retail-1068x601

Apple Music Will Release Exclusive Kesha Documentary

 

https://www.bandsintown.com/a/12324703-kesha

 

Apple Music is going to release a documentary that will feature the popular artist, Kesha. The documentary mainly focuses on how Kesha creates her last album, Rainbow, and includes new footage of Kesha performances.

As reported by Engadget, Rainbow – The Film gives the artist a creative space to explain her struggles. It also highlights the people who stood by her through the rough experiences in her life.

Kesha’s Input

Kesha comments on her experience saying,

“Making Rainbow the album was such a therapeutic process. Being given the opportunity to turn it into a three dimensional piece of art has helped me find even deeper healing and catharsis,” Kesha said in a statement. “I hope this film inspires others to never give up even if you feel full of hurt or lost, because after the storm comes a rainbow. Depression, anxiety and mental illness are things we all need to talk about more, and there is no shame in asking for help. Making the decision to work on yourself is the bravest thing you can do. I hope this film helps bring light and love to everyone.”

Apple Music chose to include Kesha’s documentary because they are trying to expand their following.  From documentaries with Major Lazer and Pink, to exclusive live concerts from Taylor Swift, the streaming service has the desire of using its leverage to give artists a platform that will reach a wide-range of audiences. Apple wants to give artists a voice and Apple Music is the perfect way to do so. People will be able to use Apple Music to listen to an artist’s album and have access to exclusive documentaries. They will even have access to interviews of their artistic process. The film is set to release exclusively on Apple Music on August 10 so be ready and be one of the first to learn more about Kesha!

More information from www.9to5mac.com.

Apple_supports_Malala_Fund_expansion_in_Latin_America_07132018_big.jpg.medium

Apple Teams Up With Malala Fund in Latin America

Apple launched a new collaboration between its ten Apple Developer Academies in Brazil and Malala Fund to advance girls’ education opportunities. Malala Fund, as part of its new expansion into Latin America, works to provide safe, quality secondary education and opportunities for girls, and has recently offered grants to local advocates in Brazil. These advocates join Malala Fund’s network of Gulmakai champions, supporting the work of education champions in developing countries and speeds up progress towards girls’ secondary education around the world.

This challenge harnesses the creative side of these students and alumni in Brazil, allowing them to work with Malala Fund to design and develop apps that enhance education opportunities for girls. It also helps students find better ways to enable the fund’s network of Gulmakai champions around the world in order to share the best practices in a secure, controlled environment.

The young developers met Malala Yousafzai when she visited the students in order to explain the role the developers will be playing in order to support the fund’s mission to prov

ide education opportunities to girls across the globe. In January, Apple became Malala Fund’s first Laureate partner, allowing the organization to double the number of grants awarded by its Gulmakai Network as well as fund new programs in Latin America and India, with the program reaching out to more than 100,000 girls.

“My hope is that every girl, from Rio to Riyadh, can be free to choose her own future,” said Malala Yousafzai. “Whether she wants to be a developer, a pilot, a dancer or a politician, education is the best path to a brighter future. By tapping into Apple’s network of student developers, Malala Fund will gain access to new tools to support our mission of free, safe, quality education. The students in Apple’s Developer Academy program share my passion for improving the world around us, and I am eager to see their innovative ideas to help girls in Brazil and across the globe.”

https://www.apple.com/newsroom/2018/07/apple-supports-malala-fund-expansion-in-latin-america/

Reasons-to-Use-Mobile-Augmented-Reality-in-Retail-1068x601

Apple Honors World Emoji Day

 

Emoji Faces
https://www.apple.com/newsroom/2018/07/apple-celebrates-world-emoji-day/

Apple is celebrating world emoji day! They celebrating this day by launching 70 new emoji characters for the iPhone and iPad. There will also be emojis for the Mac and Apple Watch that will launch later on.

Apple will start by creating emojis with all different hair types and complexions. These new emojis will include ones with red hair, gray hair and curly hair, and a bald head. This is Apple’s way of acknowledging the diversity amongst their users.  Other new  faces will also add more facial expressions. These include smiley emojis including a face with hearts around it, a party face, a pouty face, and a cold face.

New Emoji Smiley Faces

Smiley emojis
https://www.apple.com/newsroom/2018/07/apple-celebrates-world-emoji-day/

 

Apple also increased their number of animal emojis . Apple is adding a peacock, kangaroo, lobster and parrot emoji to their keyboard.  After creating more animal emojis for their users, Apple will also add more food emojis. The new food emojis will include a mango, lettuce, moon cake, cupcake, and other food images. Adding more food emojis will is creative, fun and exciting for people who work with food. This way, people who work with food and promote food on social media have a fun method of communicating with their customers.

Other characters include symbols, sports emojis, and more!  Moreover, the emojis that will launch later this year will include a softball, a new superhero emoji, an infinity symbol, and a nazar amulet.

The New Animal Emojis

Animal Emojis
https://www.apple.com/newsroom/2018/07/apple-celebrates-world-emoji-day/

The new emojis are now available on iOS, watchOS and macOS. These include gender-neutral characters, smiley faces, clothing, unique food, exotic animals, mythical creatures and more! Therefore, what better way to celebrate world emoji day then with releasing several new emojis for people to enjoy? Apple is creating these new emojis to make instant messaging fun for everyone! For more information, click here.

maps

Apple Maps comes with a new look for iOS 12

Here are some new features on maps that comes with the newest iOS update:

  • Better at identifying road changes and construction
  • Better for walkers, with more information on pedestrian pathways, foliage, etc.
  • Directs you to the front entrance instead of the side of the building
  • More information on local and regional landmarks
  • Licensed typefaces used on subway signs
  • More bodies of water show up on the map
  • Data comes from anonymized iPhone data, Apple Car collected information, and satellite images
  • 3D maps, including human-edited accurate 3D renderings of places
  • New measuring tools tell you how many floors a building has
  • Will be made available across all supported versions of its OS.