Beginning April 10th, customers will be able to pre-order the newest addition to the iPhone family, the red iPhone 8 and 8 Plus; the phone will be available in stores on April 13th. Aside from the new devices, Apple will also be releasing new accessories as part of the (PRODUCT)RED line, including a red iPhone X Leather Folio. Although not stated an exact amount, a portion of proceeds for all (PRODUCT)RED purchases will go directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs. According to Apple.com, Apple has donated more than $160 million to the Global Fund since their initial partnering with (RED) in 2006.
Apple’s vice president of Product Marketing Greg Joswiak commented on the new line, “This special edition (PRODUCT)RED iPhone features a stunning red and black color combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS. iPhone 8 and iPhone 8 Plus improve on everything we love about iPhone, including Retina HD displays that are more beautiful than ever, the most powerful and smartest chip ever in a smartphone with the A11 Bionic and more advanced cameras for unbelievable photos and videos. We are proud to support (RED) with this bold new iPhone and hope customers think it is as special as we do.”
As far as pricing, the red iPhone 8 and 8 Plus range from $699 to $949, depending on model and storage; these are the same prices Apple charges for their iPhone 8 and 8 Plus in other colors.